How he blew up in the 90s making custom choppers and selling T Shirts and what was this downfall.
West Coast Choppers Story
The history of custom chopper motorcycles in the United States is a narrative of rebellion, art, and commerce, marked by a distinct rise in cultural prominence followed by a significant decline
Shows like Discovery Channel’s American Chopper and Biker Build-Off brought the world of custom motorcycle building into millions of homes.Celebrity builders like Jesse James of West Coast Choppers and the Teutul family of Orange County Choppers became household names. This era saw the bikes become more elaborate and expensive, with huge rear tires, complex paint schemes, and intricate, often themed, designs. The chopper became a status symbol for those with money to spare.
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