LONG BEACH CONVENTION CENTER
NOVEMBER 16 – 18, 2018
The Progressive® International Motorcycle Shows® is the world’s largest consumer motorcycle show tour.
LONG BEACH MOTORCYCLE SHOW
The Progressive® International Motorcycle Shows® (IMS), an industry leader on connecting powersports’ leading brands with enthusiasts and buyers, today announced that non-profit organization, Backcountry Discovery Routes® (BDR) will be the official host of Adventure Out! during the 2018-2019 IMS Tour. Adventure Out! is a space to learn, explore, and share the adventure of life on two wheels. The space debuted on the 2017- 2018 IMS Tour to encourage attendees to get out and ride, and features leading brands in the adventure and touring segments and guest speakers sharing stories about their experiences on two wheels. The first stop on the IMS Tour takes place November 16-18, 2018 at the Long Beach Convention Center. To register as media for IMS Long Beach please visit this link.
“At IMS we strive to give our attendees the full spectrum of what the motorcycling lifestyle has to offer and Adventure Out! is the ideal attraction to properly showcase the sense of adventure you get while living the adventure/touring lifestyle,” said Tracy Harris, Senior Vice President, Progressive® International Motorcycle Shows®. “To make Adventure Out! as exciting as possible we’ve partnered with BDR, an organization that is on the forefront of preserving the adventure/touring lifestyle and truly cares about getting people interested in motorcycling.”
Adventure Out! is one of the staple attractions on the IMS Tour, centered around educating attendees on the adventure and touring lifestyle through exciting stories about life on two wheels from experienced riders, as well as the most innovative gear and accessories from leading manufacturers. As the official sponsor of Adventure Out!, BDR will have a representative at all seven stops on the tour, giving daily presentations, interacting with attendees and sharing the Adventure Out! experience beyond the show floor.
Adventure Out! will also feature a 360-degree virtual reality (VR) opportunity at all seven stops on the IMS Tour that offers attendees the opportunity to visually experience BDR routes at the show. The VR experience will take participants through key sections of Colorado, Arizona, and California based routes that include rugged-terrain, narrow paths, high-mountain roads, and vast landscapes, providing the thrill of an authentic adventure riding experience in a controlled environment.
“The RideBDR team is happy to partner with The Progressive® International Motorcycle Shows® on Adventure Out! to help inspire people to find their own adventures exploring on two wheels,” said Paul Guillien, Co-Founder, Backcountry Discovery Routes®.
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